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Top 5 tips for successful event planning

April 5, 2015

Top 5 tips for successful event planning

 

1. Watch out for other industry events when scheduling.  Check the calendar. Make sure you don’t schedule your event on or too close to holidays or popular vacation times. It’s just as important to check for other events that your target attendees might be going to.

 

2. Develop a “financing plan” for your event, and estimate the numbers. Know how you are going to pay for the event. Most events are funded by sponsorships, ticket sales, internal marketing budgets — or a combination of all three. When you create your budget for the event, you’ll need to estimate how much money you can realistically raise from each area. Before you book your venue or sign any contracts, it’s a good idea to start signing sponsors first, or selling advance tickets to make sure there is enough interest in your idea to fund it.

 

3. Be tireless in your efforts or your event will fail.  If you don’t want to be at your event alone … then market, market, market, market … and market some more.

 

4. Be ready to lend a hand to fill any gaps. Although planning ahead is a great formula for success, it is never enough. Something unexpected always comes up. Thus, it pays to put in a little extra elbow grease for extenuating circumstances. This applies to catering arrangements, printing requirements, guest accommodations, weather forecasts, entertainment and more. 

 

5. Look your best. Look the part… be comfortable but fashion forward. Even if you are an accountant or lawyer, choose your most distinctive suit or tie. People remember how comfortable you are in your own skin.

 

These are major factors that we take into consideration when planning an event but most importantly remember that this is supposed to be fun. Creating something extravagant takes time, determination and hard hard hard work but in the end, to see your idea come to life is supposed to be FUN!

 

 

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