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Imperfectly Distinguished - Beauties & Bowties - Catching up with Dennis Som of The DL Brand

by Brandon LaBelle


"We last spoke with The DL Brand’s creator, Dennis Som in the article “Where Hood meets High Fashion” and heard about his past, his style, and his aspirations to bring the party where ever he goes. I wanted to meet up with Dennis again before his newest event Beauties & Bowties goes down in the books as an annual, Must Attend." Past article.


Examiner - Minneapolis fashionistas network, model, and donate towards Japan relief

by © Kevin P. Roberson​


"The event was organized by Secrets Fashion Agency and The DL Brand in order to give fashion professionals the opportunity to network before fashion week kicks into full gear. Everyone that is involved with fashion week will be working non-stop and won't be able to enjoy the weeks' festivities. SFA & DL plan on making this an annual event which will give guests a sneak peak of what is to come during fashion week. This years’ event had a humanitarian aspect that stretch beyond our countries boarders."


Letoile Magazine - In Review: It's a Man's World Fashion show

by staff with additional reporting by Jahna Peloquin


"An intimate crowd gathered Saturday evening for the “It’s a Man’s World,” a menswear-exclusive fashion show put on by upstart styling group Secrets Fashion Agency. An expansive collection of classic and eclectic menswear designs from a mix of local and national designers, including Familia, Studiiyo23, Alex Trees, b. (a resale shop), SUPERDRY, Ninh Collection, Lemar Cortez, Elsworth, William Park, and J Cheikh, were on display on models from Wilhemina, set to music supplied by DJ Ken Hannigan of Anthem Heart. The trendy crowd, including local store owners, members of the media and fashion enthusiasts, donned attire ranging from sophisticated cocktail-wear to menswear-inspired to urban-chic."

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